Frosty Birdy
Portfolio
2019 - 2025
Portfolio 2019 - 2025
Head of design
Project manager
WEB 3 L1 blockchain ecosystem
July 2024 - August 2025
Cytonic
Head of design
WEB 3 b2c service
March 2022 - now
Arcanum
Leading designer
Bigtech, fintech
March 2024 - July 2024
VTB bank
Principal designer
Streaming b2c service
June 2022 - January 2024
Impact
UX/UI designer
Bigtech
December 2022 - March 2024
Digital economy league
Recent
design journey
Cytonic
Cytonic
WEB 3 L1 blockchain
ecosystem
WEB 3 L1 blockchain ecosystem
July 2024 - August 2025
Head of design
Project manager
Head of design
Project manager
July 2024 - August 2025
Arcanum
WEB 3 b2c service
March 2022 - now
Head of design
VTB bank
Bigtech, fintech
March 2024 - July 2024
Leading designer
Impact
Streaming b2c service
June 2022 - January 2024
Principal designer
Digital economy
league
Bigtech
December 2022 - March 2024
UX/UI designer
Arcanum
WEB 3 b2c service
Head of design
March 2022 - now
VTB
Bigtech, bank
Leading designer
March 2024 - July 2024
Impact
Streaming b2c service
Principal designer
June 2022 - January 2024
Digital economy league
Bigtech
UX/UI designer
December 2022 - March 2024
Cytonic
airdrop app
Cut support tickets by ~30% via transaction optimization
Ran UX testing pre-launch, enabling release with minimal issues
Improved flow completion through A/B testing
Accelerated development with a unified UX and design system
Built a cohesive visual language and brand guide
Roles
Head of design
Project manager
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
Cytonic AI
Designed app UI, incl. AI-powered editor for code editing via chat
Created unique UX flows for generating Web3 apps
Added interactions, boosting user adoption and engagement
Built full branding
Roles
Head of design
Deliverables
UX testing
App architecture
Brand identity
UI design
Benchmark
Cytonic airdrop
Cut support tickets by ~30% via transaction optimization
Ran UX testing pre-launch, enabling release with minimal issues
Improved flow completion through A/B testing
Accelerated development with a unified UX and design system
Built a cohesive visual language and brand guide
Roles
Head of design
Project manager
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
Cytonic AI
Designed web app UI, incl. AI-powered editor for code editing via chat
Created unique UX flows for generating Web3 apps
Added interactions, boosting user adoption and engagement
Built full branding
Roles
Head of design
Deliverables
UX testing
App architecture
Brand identity
UI design
Benchmark
Null.face
Bechmarked Web3 agencies, identified 5 missing services
Created all 3D illustrations in Cinema4D and animations in AE
Defined strategy, business model, and positioning
Built a cohesive visual language and brand guide
Cut outsourcing costs to zero
Roles
Founder
Head of design
Deliverables
3D design
UX research
Brand strategy
UI design
Arcanum
Cut feature chaos: JTBD reduced the backlog by ~40%
Built UX architecture and design system, speeding up devs
Narrowed down from 8+ scattered ideas to 3 core user cases
Added Figma helper system, reducing dev questions
Designed key DeFi interfaces of the whole app
Roles
Head of design
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
Presentologi
Designed full platform UI, incl. core presentation editor
Benchmarked local & global competitors, applied best practices
Built scalable UI system for future templates / features
Focused on AI workflows to simplify complex actions
Roles
Principal designer
Deliverables
App architecture
UI design system
Benchmarking
Apollo
Built full branding (logo, palette, typography)
Сomplete web app UI for swaps and custom token pairs
Streamlined swap flow
Polished visuals and interactions that boosted adoption
Roles
Head of design
Deliverables
Branding
UX flows
Full web app UI
Design system
Interactions
Coinstars
Built full branding (logo, colors, typography)
Designed complete app UI, from onboarding to funding flow
Optimized flows, cutting time and boosting contributions
Developed a scalable design system for faster iteration
Added visuals and interactions to increase trust and engagement
Roles
Head of design
Deliverables
Branding
UX flows
Full web app UI
Design system
Interactions
Null.face
Bechmarked Web3 agencies, identified 5 missing services
Created all 3D illustrations in Cinema4D and animations in AE
Defined strategy, business model, and positioning
Built a cohesive visual language and brand guide
Cut outsourcing costs to 0
Roles
Founder
Head of design
Deliverables
3D design
UX research
Brand strategy
UI design
Arcanum
Cut feature chaos: JTBD reduced the backlog by ~40%
Built UX architecture and design system, speeding up devs
Narrowed down from 8+ scattered ideas to 3 core user cases
Added Figma helper system, reducing dev questions
Designed key DeFi interfaces of the whole app
Roles
Head of design
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
Presentologi
Designed full platform UI, incl. core presentation editor
Benchmarked local & global competitors, applied best practices
Built scalable UI system for future templates/features
Focused on AI workflows to simplify complex actions
Roles
Principal designer
Deliverables
App architecture
UI design system
Benchmarking
Apollo
Built full branding (logo, palette, typography)
Сomplete web app UI for swaps and custom token pairs
Streamlined swap flow
Polished visuals and interactions that boosted adoption
Roles
Head of design
Deliverables
Branding
UX flows
Full web app UI
Design system
Interactions
Coinstars
Built full branding (logo, colors, typography)
Designed complete app UI, from onboarding to funding flow
Optimized flows, cutting time and boosting contributions
Developed a scalable design system for faster iteration
Added visuals and interactions to increase trust and engagement
Roles
Head of design
Deliverables
Branding
UX flows
Full web app UI
Design system
Interactions
@2025
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