null.face
Full-cycle Web3 & Web2 agency delivering design, development, and branding for startups and established businesses
Full-cycle Web3 & Web2 agency delivering design, development, and branding for startups and established businesses
Role
Role
Head of design | Founder
Head of design | Founder
I led agency strategy and visual language — from brand identity and website design to 3D and motion. Built an interactive site with animations, ran competitor research to define missing services, and developed a business model tailored to Web3
I led agency strategy and visual language — from brand identity and website design to 3D and motion. Built an interactive site with animations, ran competitor research to define missing services, and developed a business model tailored to Web3
Deliverables
Market research
Visual language
Interactive website with 3D & motion
Business model & service packaging
3D illustrations (Cinema4D)
Case 1
Case 1
Simplifying entry into
AI app generation
Simplifying entry into
AI app generation
Discover
Discover
Market looked identical: same services, static sites. Research revealed 5 missing services clients needed
Market looked identical: same services, static sites. Research revealed 5 missing services clients needed
Define
Define
Positioning
Web3-first, full-cycle, built on research → UX/UI → in-house 3D/motion + dev
Web3-first, full-cycle, built on research → UX/UI → in-house 3D/motion + dev
Develop
Develop
Designed brand and visual language
Designed brand and visual language
Built interactive site with animations and 3D (Cinema4D)
Built interactive site with animations and 3D (Cinema4D)
Mapped services and prepared pitch materials
Mapped services and prepared pitch materials
Deliver
Deliver
Engagement grew +40%
Engagement grew +40%
In-house 3D/motion cut outsourcing costs to 0 and sped launch by 2 weeks
In-house 3D/motion cut outsourcing costs to 0 and sped launch by 2 weeks
Site became a live showcase: product-driven, bold visuals, clear offers
Site became a live showcase: product-driven, bold visuals, clear offers
Get in touch
Get in touch
If you’re building a Web3/AI/fintech product and need a full-cycle partner — from strategy and design to development and launch — reach me at frostybirdyworks@gmail.com or visit https://www.null-face.org/
If you’re building a Web3/AI/fintech product and need a full-cycle partner — from strategy and design to development and launch — reach me at frostybirdyworks@gmail.com or visit https://www.null-face.org/
Arcanum
Cut feature chaos: JTBD reduced the backlog by ~40%
Built UX architecture and design system, speeding development
Narrowed down from 8+ scattered ideas to 3 core user cases
Added Figma helper system, reducing dev questions
Designed key DeFi interfaces of the whole app
Cut feature chaos: JTBD reduced the backlog by ~40%
Built UX architecture and design system, speeding development
Narrowed down from 8+ scattered ideas to 3 core user cases
Added Figma helper system, reducing dev questions
Designed key DeFi interfaces of the whole app
Roles
Roles
Head of design
Head of design
Deliverables
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
UX testing
App architecture
Brand identity
UI design
Pitch decks
