Arcanum
Arcanum
Decentralized DeFi ecosystem rethinking liquidity management with Multipools — tokenized, strategy-driven asset portfolios
Decentralized DeFi ecosystem rethinking liquidity management with Multipools — tokenized, strategy-driven asset portfolios
Role
Role
Head of design
Head of design
Led design from scratch: UX architecture, flows, and scalable design system. Designed core interfaces (Multipools, dashboards, analytics) and built visual identity with pitch decks and whitepaper
Led design from scratch: UX architecture, flows, and scalable design system. Designed core interfaces (Multipools, dashboards, analytics) and built visual identity with pitch decks and whitepaper
Deliverables
UX testing
App architecture
Brand identity
UI design
Pitch decks
JTBD research
Case 1
Case 1
JTBD research to cut
feature chaos
JTBD research to cut
feature chaos
Discover
Discover
The team faced “feature chaos”: constant new ideas, shifting priorities, no clarity on user needs
The team faced “feature chaos”: constant new ideas, shifting priorities, no clarity on user needs
Define
Define
Problem
Problem
No focus, unclear product value
No focus, unclear product value
Goal
Goal
Identify user jobs and align product roadmap
Identify user jobs and align product roadmap
Develop
Develop
Conducted JTBD interviews with DeFi users
Conducted JTBD interviews with DeFi users
Analyzed functional, emotional, and social “jobs"
Analyzed functional, emotional, and social “jobs"
Prioritized scenarios and mapped drivers/barriers
Prioritized scenarios and mapped drivers/barriers
Deliver
Deliver
Backlog reduced by ~40%
Backlog reduced by ~40%
Release speed improved by 20–25%
Release speed improved by 20–25%
Product strategy stabilized with a clear roadmap
Product strategy stabilized with a clear roadmap
Case 2
Case 2
Figma Helper System
for team workflows
Figma Helper System
for team workflows
Discover
Discover
On many projects devs get lost in Figma: unclear statuses, messy navigation, no logic notes. This leads to endless clarifications and slows delivery
On many projects devs get lost in Figma: unclear statuses, messy navigation, no logic notes. This leads to endless clarifications and slows delivery
Define
Define
Problem
Problem
Risk of confusion and inefficiency
Risk of confusion and inefficiency
Goal
Goal
Create a transparent, developer-friendly system from the start
Create a transparent, developer-friendly system from the start
Develop
Develop
Status badges (In progress / To check / Prod)
Status badges (In progress / To check / Prod)
Headers for pages/sections
Headers for pages/sections
Notes for business rules and edge cases
Notes for business rules and edge cases
Flowchart components to show logic
Flowchart components to show logic
Deliver
Deliver
Developers and PMs navigated files independently
Developers and PMs navigated files independently
Fewer clarification requests
Fewer clarification requests
Helper System became a standard practice in the project
Helper System became a standard practice in the project
Time saved across the whole team
Time saved across the whole team
Case 3
Case 3
Designing the “Create Portfolio” page
Designing the “Create Portfolio” page
Discover
Discover
Multipools introduced mechanics with no analogs. Users struggled with token weighting and fees
Multipools introduced mechanics with no analogs. Users struggled with token weighting and fees
Define
Define
Problem
Problem
Complex financial operations confused both experts and newcomers
Complex financial operations confused both experts and newcomers
Goal
Goal
Make asset creation intuitive and flexible
Make asset creation intuitive and flexible
Develop
Develop
Designed modular page for adding ERC-20 tokens, weights, and fees
Designed modular page for adding ERC-20 tokens, weights, and fees
Added real-time visualization and validation
Added real-time visualization and validation
Built presets (Balanced, Growth, No fees) plus manual editing
Built presets (Balanced, Growth, No fees) plus manual editing
Deliver
Deliver
Page became the main entry point to Multipools
Page became the main entry point to Multipools
Early users praised clarity and flexibility
Early users praised clarity and flexibility
Logic was reused as a foundation for other flows
Logic was reused as a foundation for other flows
Presentologi
Designed full platform UI incl. core AI-powered editor
Benchmarked competitors and applied best practices
Added animations and micro-interactions for engagement
Built scalable UI system for templates and features
Designed full platform UI incl. core AI-powered editor
Benchmarked competitors and applied best practices
Added animations and micro-interactions for engagement
Built scalable UI system for templates and features
Roles
Roles
Principal designer
Principal designer
Deliverables
Deliverables
App architecture
UI design system
Benchmarking
App architecture
UI design system
Benchmarking
