Presentologi
Presentologi
Presentologi
Web platform that uses AI to help users create and edit presentations, simplifying complex workflows
Web platform that uses AI to help users create and edit presentations, simplifying complex workflows
Role
Role
Principal designer
Principal designer
Designed the full platform UI, including the AI-powered presentation editor. Conducted global and local benchmarking, built a scalable design system for templates and features, and added animations and micro-interactions for an intuitive, engaging experience
Designed the full platform UI, including the AI-powered presentation editor. Conducted global and local benchmarking, built a scalable design system for templates and features, and added animations and micro-interactions for an intuitive, engaging experience
Deliverables
App architecture
UI design system
Benchmarking
Case 1
Case 1
Designing the AI-powered presentation editor
Designing the AI-powered presentation editor
Discover
Discover
Existing editors were overloaded and complex. Users needed an easier way to generate and edit slides with AI support
Existing editors were overloaded and complex. Users needed an easier way to generate and edit slides with AI support
Define
Define
Problem
Problem
Presentation editors had steep learning curves
Presentation editors had steep learning curves
Goal
Goal
Build an AI-driven editor that feels simple, familiar, and fast
Build an AI-driven editor that feels simple, familiar, and fast
Develop
Develop
Designed the full editor UI with AI chat integration for slide editing
Designed the full editor UI with AI chat integration for slide editing
Added real-time previews and instant feedback
Added real-time previews and instant feedback
Introduced micro-interactions to make editing more intuitive
Introduced micro-interactions to make editing more intuitive
Deliver
Deliver
A core feature that became the main user entry point
A core feature that became the main user entry point
Users could create and edit presentations faster and with fewer errors
Users could create and edit presentations faster and with fewer errors
Result
Result
Simplified workflows → increased adoption
Simplified workflows → increased adoption
Clear differentiation from traditional presentation tools
Clear differentiation from traditional presentation tools
Case 2
Case 2
Benchmarking global & local competitors
Benchmarking global & local competitors
Discover
Discover
Market saturated with presentation tools, but most lacked AI-first workflows. Needed to find best practices and avoid common UX pitfalls
Market saturated with presentation tools, but most lacked AI-first workflows. Needed to find best practices and avoid common UX pitfalls
Define
Define
Problem
Problem
Risk of reinventing the wheel or replicating bad patterns
Risk of reinventing the wheel or replicating bad patterns
Goal
Goal
Identify best practices and integrate them into Presentologi
Identify best practices and integrate them into Presentologi
Develop
Develop
Researched local and international competitors
Researched local and international competitors
Highlighted effective features and user flows
Highlighted effective features and user flows
Adapted them to fit AI workflows
Adapted them to fit AI workflows
Deliver
Deliver
Integrated proven patterns into Presentologi
Integrated proven patterns into Presentologi
Balanced innovation with familiarity
Balanced innovation with familiarity
Result
Result
Reduced design iteration cycles
Reduced design iteration cycles
Faster onboarding for users thanks to familiar patterns
Faster onboarding for users thanks to familiar patterns
Case 3
Case 3
Building a scalable UI system
Building a scalable UI system
Discover
Discover
Platform required continuous growth: templates, animations, new AI features. Without a design system, scaling would be inconsistent and costly
Platform required continuous growth: templates, animations, new AI features. Without a design system, scaling would be inconsistent and costly
Define
Define
Problem
Problem
Risk of fragmentation with product growth
Risk of fragmentation with product growth
Goal
Goal
Create a scalable design system
Create a scalable design system
Develop
Develop
Built a UI system for templates, features, and future modules
Built a UI system for templates, features, and future modules
Created consistent patterns for text, visuals, and animations
Created consistent patterns for text, visuals, and animations
Deliver
Deliver
Designers and developers worked from one source of truth
Designers and developers worked from one source of truth
New features integrated faster and more consistently
New features integrated faster and more consistently
Reduced design/development time
Reduced design/development time
Strong brand consistency across all touchpoints
Strong brand consistency across all touchpoints
Apollo
Built full branding (logo, palette, typography)
Сomplete web app UI for swaps and custom token pairs
Streamlined swap flow
Delivered visuals and interactions that boosted adoption
Built full branding (logo, palette, typography)
Сomplete web app UI for swaps and custom token pairs
Streamlined swap flow
Delivered visuals and interactions that boosted adoption
Roles
Roles
Head of design
Head of design
Deliverables
Deliverables
Branding
UX flows
Full web app UI
Design system
Interactions
Branding
UX flows
Full web app UI
Design system
Interactions
