Coinstars
Coinstars
Fundraising app where users create requests like “I want to raise money for a project,” and others can contribute directly
Fundraising app where users create requests like “I want to raise money for a project,” and others can contribute directly
Role
Role
Head of design
Head of design
Designed full product from branding to interface. Optimized request and donation flows, cutting time and boosting contributions. Built scalable design system with visuals and micro-interactions to increase trust and engagement
Designed full product from branding to interface. Optimized request and donation flows, cutting time and boosting contributions. Built scalable design system with visuals and micro-interactions to increase trust and engagement
Deliverables
Branding
App UI
UX flows
Design system
Micro-interactions
Case 1
Case 1
Designing request & donation flows from scratch
Designing request & donation flows from scratch
Discover
Discover
The platform had no existing interface — only the idea: users should be able to create fundraising requests and others contribute to them
The platform had no existing interface — only the idea: users should be able to create fundraising requests and others contribute to them
Define
Define
Problem
Problem
No starting point, no UX structure
No starting point, no UX structure
Goal
Goal
Design clear, frictionless flows for creating and donating to campaigns
Design clear, frictionless flows for creating and donating to campaigns
Develop
Develop
Designed request creation and donation journeys from zero
Designed request creation and donation journeys from zero
Added step indicators, inline validations, and transparent confirmations
Added step indicators, inline validations, and transparent confirmations
Balanced simplicity with trust-building elements
Balanced simplicity with trust-building elements
Deliver
Deliver
Request & donation flows that felt intuitive from first use
Request & donation flows that felt intuitive from first use
The flows became the foundation for the entire product
The flows became the foundation for the entire product
Time to complete flows was optimized
Time to complete flows was optimized
Case 2
Building trust through UI & micro-interactions
Building trust through UI & micro-interactions
Discover
Discover
Fundraising platforms depend on user confidence — especially when money is involved. Without strong trust cues, adoption risked being low
Fundraising platforms depend on user confidence — especially when money is involved. Without strong trust cues, adoption risked being low
Define
Define
Problem
Problem
First-time users had no reason to trust the system
First-time users had no reason to trust the system
Goal
Goal
Make the product feel transparent and credible
Make the product feel transparent and credible
Develop
Develop
Built branding and visual identity with clean, friendly aesthetics
Built branding and visual identity with clean, friendly aesthetics
Designed confirmation states and micro-interactions for every key action
Designed confirmation states and micro-interactions for every key action
Created clear visual hierarchy for campaign and payment data
Created clear visual hierarchy for campaign and payment data
Deliver
Deliver
Users reported higher confidence when donating
Users reported higher confidence when donating
Increased user retention and repeat donations
Increased user retention and repeat donations
