Case 1
Case 1
Simplifying entry into
AI app generation
Simplifying entry into
AI app generation
Discover
Discover
Web3 builders overloaded with options → users unsure where to start. Cognitive overload appeared before reaching the editor
Web3 builders overloaded with options → users unsure where to start. Cognitive overload appeared before reaching the editor
Define
Define
Problem
Problem
No clear entry path, confusion at start
No clear entry path, confusion at start
Goal
Goal
Create a simple linear flow from idea to editable project
Create a simple linear flow from idea to editable project
Develop
Develop
Designed step-by-step flow:
Template selection
Basic setup
Project creation & editing via AI chat
Designed step-by-step flow:
Template selection
Basic setup
Project creation & editing via AI chat
Deliver
Deliver
Reduced entry complexity
Reduced entry complexity
Chat editor became the core interaction model
Chat editor became the core interaction model
Product felt powerful yet approachable
Product felt powerful yet approachable
Case 2
Case 2
Making AI edits transparent with pull requests
Making AI edits transparent with pull requests
Discover
Discover
AI edits happened “behind the scenes,” users couldn’t see what changed. This created distrust and uncertainty
AI edits happened “behind the scenes,” users couldn’t see what changed. This created distrust and uncertainty
Define
Define
Problem
Problem
No visibility into AI-driven edits reduced confidence
No visibility into AI-driven edits reduced confidence
Goal
Goal
Provide clarity and traceability for each modification
Provide clarity and traceability for each modification
Develop
Develop
Added pull request links to every AI edit
Added pull request links to every AI edit
Users could review code changes, track history, and stay in control
Users could review code changes, track history, and stay in control
Deliver
Deliver
Bridged the gap between AI automation and transparency
Bridged the gap between AI automation and transparency
Editor became trustworthy for both designers and developers
Editor became trustworthy for both designers and developers
Case 3
Case 3
Landing page for product presentation
Landing page for product presentation
Deliver
Deliver
I designed an interactive landing page that showcased Cytonic AI’s value, highlighted core features, and supported the launch.
I designed an interactive landing page that showcased Cytonic AI’s value, highlighted core features, and supported the launch.
Null.face
Bechmarked Web3 agencies, identified 5 missing services
Created all 3D illustrations in Cinema4D and animations in AE
Defined strategy, business model, and positioning
Built a cohesive visual language and brand guide
Cut outsourcing costs to 0
Bechmarked Web3 agencies, identified 5 missing services
Created all 3D illustrations in Cinema4D and animations in AE
Defined strategy, business model, and positioning
Built a cohesive visual language and brand guide
Cut outsourcing costs
to 0
Roles
Roles
Head of design
Founder
Head of design
Founder
Deliverables
Deliverables
3D design
UX research
Brand strategy
UI design
3D design
UX research
Brand strategy
UI design
